BEVERLY HILLS, CA (December 7, 2021) –  Leading global entertainment, talent and sports company UTA is proud to announce the signing of multi-platinum musician, entrepreneur and philanthropist Bret Michaels. UTA will represent the influential artist worldwide in all areas.  

Photo: M. Mazzanti/Michaels Entertainment Group

“Bret Michaels is a true multi-hyphenate. From music and branding, to sports and reality TV he brings 1000% to all his business endeavors and we are honored to welcome him to our roster,” said David Zedeck, Partner and Co-Head of Global Music. “Bret is an enduring superstar whose impact on the entertainment landscape has continuously grown and remained relevant throughout his career. We are excited to work with him as he continues to expand his Michaels Entertainment Group Inc. businesses across various verticals, and we look forward to creating a bold new chapter together.”

Michaels added, “I am honored and excited to sign and partner with UTA.  Their forward thinking, big picture vision, work ethic and energy is the perfect match for my have fun and get it done, bet on yourself mentality.”

Making a strident impact across music, television, and pop culture, Michaels stands out as an iconic songwriter, performer, and business magnate which also includes real estate, speaking engagements and numerous successful branding partnerships throughout his illustrious career spanning over three generations.  He has over 100 million records, digital singles and streams worldwide, notched numerous Top 10 singles including the #1 crossover hit, “Every Rose Has Its Thorn,” and sold millions of tickets worldwide. Most recently, he is headlining his solo sold out Nothing But a Good Vibe Tour, continuing to sell out major festivals coast-to-coast this year and into 2022 where he will embark on the worldwide stadium tour.  Paramount Plus has also devoted a new episode of Behind The Music to him where he airs alongside peers such as Jennifer Lopez.  He is currently about to film a documentary of his life based on his first autobiography entitled Auto-Scrap-Ography:  Volume 1 and is in negotiations with two major studios on a brand-new reality show. Michaels will be the face of the world-famous Barrett-Jackson collector car auction this January and will launch his newest show Drivia in the fall.  Previously, he won the third season of the hit NBC reality competition series The Celebrity Apprentice, where he was voted the fan favorite apprentice and real-life entrepreneur. Michaels has headlined his own record-breaking smash VH1 show Rock of Love with Bret Michaels, and starred in the VH1 documentary series Bret Michaels: Life As I Know It amongst numerous other record-breaking shows. He was also twice named “Humanitarian of the Year” for his philanthropic endeavors, was recently voted the world college radio ambassador where he personally donated $10,000.00 to improve the college radio experience for students, and is the proud son of a U.S. Veteran.   

Additionally, Michaels – a life-long type 1 diabetic – moved the gage helping to pass California bill SB97, putting diabetes education in schools, created a “no free looks” policy to contractually protect artists from unscrupulous ticketing and even helped create a federal injunction, along with attorney Ed McPherson, against the unlawful use of artists’ image and likeness relating to intellectual property rights.  

Michaels is a passionate humanitarian and philanthropist. His Life Rocks Foundation supports organizations such as the ADA National Network for Americans with disabilities; JDRF, the world’s largest nonprofit funder of type 1 diabetes research; St. Jude Children’s Research Hospital, Veteran and Pet causes and many more. Michaels most recently partnered with Arizona’s HonorHealth Foundation to create an auction benefiting front-line healthcare workers and built a hospitality room at St. Joseph Barrows hospital for patients and their families during recovery where Michaels underwent surgery for a life-threatening brain hemorrhage and heart operation. Bret’s oldest daughter, Raine Elizabeth is a Sports Illustrated swimsuit model and university student and his youngest daughter Jorja Bleu, has recently photographed with world-renowned photographer Jim Jordan and helped to co-write Bret’s current single “Unbroken,” which is dedicated to facing all adversity.  

Michaels continues to be represented solo by Bruce Flohr and Coran Capshaw at Red Light Management and Janna Elias at Michaels Entertainment Group. Bruce Flohr and Janna Elias jointly state, “Bret has a truly unique creative energy, undeniable passion for all project, continuously bets on himself and forms incredible partnerships. He is a leader that can listen and lives in the here and now. We are excited to be in talks forThe Bret Michaels Show in which he does a deep dive on music and sports, discusses the unbroken fighting spirit that drives all of us as well as the crossroads including, discussion of his own namesake stage and sports injuries in which Michaels self – entitled ‘headbangers neck’. “

About UTA Music

UTA Music is at the forefront of culture with a client roster that ranges from timeless icons to rising hitmakers. Its full-service representation maximizes opportunities not only in music, but across television, film, video games, digital, publishing, fashion, and other business verticals. Over the past several years the music group has significantly expanded into numerous areas including music brand partnerships, music crossover, tour marketing, music innovation, and electronic music with the acquisitions of Echo Location Talent Agency and Circle Talent Agency. UTA works with a wide range of established and emerging artists across all genres of the industry, including Post Malone, deadmau5, Bad Bunny, YG, The Jonas Brothers, Demi Lovato, Marshmello, Bebe Rexha, The Pussycat Dolls, Young Thug, Common, Tyga, Offset, Lil Wayne, Burna Boy, Halsey, Guns N’ Roses, Muse, Paramore, Machine Gun Kelly, James Blake, Florence and the Machine, Tierra Whack, Toby Keith, Jamey Johnson, Midland, Romeo Santos, Alesso, Dirty Honey, Jimmie Allen, Blanco Brown, Matt Stell, Tori Kelly, Young The Giant, Jamiroquai, and 21 Savage, among many others. 

About UTA

Leading global talent, entertainment, and sports company UTA represents many of the most acclaimed figures across film, television, news, music, sports, speakers, theater, fine art, literature, video games, podcasts, animation and other social and digital content. A passionate advocate for artists, creators and innovators, the company also is recognized in the areas of film finance and packaging, branding, licensing and endorsements. UTA is known for its dedicated digital media group helping clients—from A-list talent to Fortune 500 companies—capitalize on a rapidly changing entertainment, media and business landscape. The agency’s worldwide presence includes its Los Angeles headquarters and offices in New York, London, Nashville, and Atlanta. Information about UTA can also be found by following the company on social media on InstagramTwitterFacebook and LinkedIn.

About Bret Michaels 

Having had a career that has spanned over 30 years he has built his brand piece by piece and retaining ownership and control of his own personal brand has solidified Bret as a successful entrepreneur and in the words of former Viacom CEO Judy McGrath made him a ‘cultural touchdown’. Bret has produced and stared in record-breaking hit TV shows, is a Celebrity Apprentice winner and was voted NBC Apprentice fan favorite. To date Bret is the only Celebrity Apprentice winner to launch a product from the show to the public. Bret’s Blend Trop-A-Rocka Diet Snapple Tea became an instant hit with the public and has remains one of Snapple’s bestselling flavors to date. Bret’s conglomerate Michaels Entertainment Group Inc. also oversees the entrepreneur’s other business endeavors, such as his Bret Michaels Suite at the Hard Rock Riviera Maya (the largest in the famous hotel chain’s properties), a partnership with Funko, a line of signature guitars, his Pets Rock Collection with partners PetSmart and his highly successful marketing campaigns with the likes of Nissan, Free Credit Score, Overstock and Hard Rock International. The global and entrepreneur is also highly recognized as a Rockstar of Real Estate” with real estate holdings that spans multiple properties, residential & commercial developments, and homes around the globe. The highly demanded, recent “Behind the Music” episode featuring Bret is currently streaming on Paramount Plus and features tales from the street-level underdog with an UNBROKEN fighting spirit who fought his way from playing in his Pennsylvania garage to continuing to sell out stadiums and arenas around the world. Michaels has also created exclusive video-on-demand content such as “The Big Read,” “Videos, Songs & Stories” and the highly purchased download “Classic Acoustic Songs & Stories” that all provide a deeper intimate look and listen given directly by Michaels. To learn more and follow Bret’s daily journey visit

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